Our Story
Sniff Lab was founded in 2025 by Ankit Basak and Purva T. Basak, two corporate lawyers with a shared passion for luxury fragrances. Navigating high-stakes legal environments taught us that precision, integrity, and diligence are non-negotiable standards. We applied those same exacting principles to the fragrance market, creating a store built entirely around trust and excellence.
On a lighter note, our fragrances are also certified by our canine QC officer - our pet Labrador "Scotch" with his signature sniff test. The name "Sniff Lab" is an homage to his incredible snout!
Why We Started
Buying a luxury scent is an investment in your personal identity, and you deserve complete confidence in every bottle you purchase. We launched Sniff Lab to eliminate the guesswork around authenticity and deliver a legit, high-end shopping experience tailored around you.
Driven by Authenticity
Authenticity isn't just a marketing buzzword for us—it is the foundation of our entire business. We apply rigorous vetting and legal-grade scrutiny to every supplier in our network to guarantee that every fragrance is 100% genuine. From controlled storage to meticulous quality checks, we protect the integrity of your scent from our door to yours.
Dedicated to You
Above all, Sniff Lab exists to serve you with transparency, care, and unmatched reliability. Whether you need expert recommendations to find a signature scent or assistance with an order, our dedicated team is here to ensure your experience is flawless. Welcome to Sniff Lab—where genuine luxury meets unconditional customer focus